Zackys 1 - 2
| Zacky's is a cool urbane offshoot of V.I.M., the super successful citywide clothing chain. It attracts shoppers of lower Broadway in NYC with the most desirable labels in casual attire. |
It was important to develop a strong identity that would easily compete in the vibrant retail environment of lower Manhattan. The logo is a free form reminiscent of graffiti. |
We created a full identity that was applied accross all the identity assets from bus ads to web site and stationery. |
