Sandy O'Dell,
Director of Marketing Strategy

For over 25 years Sandy O'Dell has engineered strategic marketing programs across all industry sectors that consistently produce higher revenues and net profit, as well as broaden market presence. As VWD's marketing lead, Sandy delivers extensive expertise in targeting, value proposition development, positioning, competitive planning, marketing communications, brand building, and marketing and sales integration.

In addition, she drives messaging and thought leadership by writing white papers, articles, blogs and sales copy for clients.

Sandy began her career with the American Management Association - a global leader in management training. Here, she quickly advanced through the marketing ranks as Marketing Director, tripled the number and retention rate of customers in less than three years. As Vice President of Marketing for United Way of Massachusetts Bay, Sandy secured synergistic partnerships to redouble brand visibility. Most recently Sandy worked with the Wellesley Hills Group as Senior Consultant where she pioneered aggressive outreach and visibility campaigns for service and technology firms to successfully expand client universe beyond repeat business and referrals.