As Executive Design Director of Visible Works Design, Bob draws upon an extensive experience in graphic design, brand development and brand management.

As Corporate Brand Director for Pfizer Pharmaceuticals, he led a sweeping rebranding initiative which included the development of a new logo, new brand strategy, architecture, and governance. He implemented corporate and subsidiary Brand Guidelines to ensure consistent usage worldwide and oversaw the formation of an on-line Brand Center to further safeguard effective brand applications and significantly strengthen corporate image.

Bob has worked as Vice President of Graphic Design and Brand for Shearson Lehman Brothers and American Express.

Bob holds an MS in Communication Design from Pratt Institute, and is an active member of both AIGA and DMI.