Visible Works Design

Visible Works Design is a practice focused on helping clients through articulate identity strategy
enhancement, as well as the expertly crafted design of identity programs, interface applications,
social media strategy, print collateral, and environmental graphics.
Peter Darnell
CEO / Founder

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Robert Neufeld
Principal
Executive Design Director

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Sandy O’Dell
Director of
Marketing Strategy

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Zach Hedges
Senior Technologist
Interactive Designer

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Peter Darnell
CEO / Founder

Under Peter's leadership, the Visible Works Design team fuses complex marketing elements to communicate brand and accelerate business momentum for each client.

Peter has over 25 years experience in the graphic design industry, where he has both designed and directed projects ranging from brand strategy development to web applications. He has generated results for organizations of all shapes and sizes, from corporate giants like Pfizer, Inc. and Morgan Stanley Smith Barney (formerly Salomon Smith Barney) to fine art museums like the Nicolaysen Museum of Fine Arts to niche market leaders like Goldtoe Socks.

He has won numerous awards, among them the Best of Web Award in 2011; AIGA: A Decade of Sports Graphics Logo Competiton; First Prize at Pratt Institute’s Annual Survey; and First Prize Drawing Award at Gallerie Davidson in Tours, France.

Peter's extensive education includes the MS Communication Design curriculum at Pratt Institute. He has studied at The Boston Museum School; The Institute de Tourainne in Tours, France; The School of Visual Arts, NYC; The Art Students League of NY; and Empire State College. He received his BFA from Hunter College in 1981.